Why You Should Avoid Dealership Ceramic Coatings

When it comes to protecting your vehicle’s paint and maintaining its showroom shine, ceramic coatings are an excellent choice. Of course dealerships are now starting to offer "coatings," and sometimes even pre installing and trying to make people pay thousands. However, not all ceramic coatings are created equal. Here’s why you should avoid dealership ceramic coatings and opt for a professional application instead.

1. Inferior Products: Spray Coatings vs. True Ceramic Coatings

One of the biggest issues with dealership ceramic coatings is the type of product they use. Often, dealerships use spray coatings, which are marketed as ceramic coatings but have a much lower concentration of active ingredients compared to true ceramic coatings. These spray coatings may offer some initial shine and water repellency, but they lack the durability and long-term protection of professional-grade ceramic coatings.

2. Lack of Proper Training and Expertise

Applying a ceramic coating is a process that requires proper training and expertise. Unfortunately, many dealership employees tasked with applying ceramic coatings are not adequately trained, if at all. The application process involves several critical steps, including thorough paint preparation, correction, and precise application. Without the necessary skills and experience, it’s easy to make mistakes that can compromise the coating’s effectiveness and the vehicle’s appearance.

3. Ceramic Coating as a Core Service vs. Additional Service

For dealerships, ceramic coatings are just an additional service they offer alongside many others. This usually means that the preparation and installation doesn’t receive the same level of focus and expertise as it does at a professional detailing shop. Dealerships simply aren't worried about offering the best level of service when it comes to this add ons. 

In contrast, professional detail shops like MW Auto Pros specialize in ceramic coatings and similar services like PPF. It's what we do day in and day out. We stay updated with the latest techniques and products, ensuring that we are offering the best level of service. We invest in the best tools and facilities to provide a controlled environment for application, resulting in a superior finish.

4. Enhanced Performance, Gloss, and Protection

The primary benefits of ceramic coatings are easy maintenance, a high-gloss finish, and protection from environmental factors. Unlike the products dealerships use, true ceramic coatings create a long lasting hydrophobic surface that repels water, dirt, and other contaminants, making your vehicle much easier to clean.

5. Trust the Professionals for Superior Results

Choosing a professional detailer ensures you receive the highest quality products and services. At MW Auto Pros, we use only the best ceramic coatings and follow meticulous application processes to guarantee great results. 

Conclusion

While dealership ceramic coatings might seem convenient, they often fall short in terms of quality, effectiveness, and longevity. By opting for a professional application, you ensure your vehicle receives the best possible level of service worth paying for.